Creative Process

The Creative ProcessCommunication & Clarity to Attain Desired Results.


  • Step 1: Rapport & Learning to Trust

    Excellent communication leads to rapport and ultimately trust. Before we begin bringing your new project to light (photography, graphic design, brand development, etc.) we will establish a clear and open channel of communication. I truly care about helping you get the results you desire. The way we’re going to attain the desired results you want is by establishing authentic rapport, and organically allowing ourselves to trust one another. If you trust me with your creative project I will treat it as though it were my own. Rapport and trust are two very important factors that directly nourish the creative process.

  • Step 2: Establishing Clear Direction

    Now that we trust one another and know we’re on the same page, it’s time that we get clear on what direction we’re taking your project. Is this a short-term project, or are we strategically planning a long-term solution for your image and/or brand? Either way, I am here to serve and offer my creative insight, expertise, and experience to whatever end you feel appropriate. Direction is key to unlocking the power and potential of the creative process. Once we establish our direction we will chart a clear course of actions to reach your creative goals and attain the desired results.

  • Step 3: Follow Through & Taking Action

    Taking ownership of our perspective roles as it concerns the development and execution of your creative project keeps the creative energy flowing. I assure you that when I say I’m going to take on an action item or task, it will be complete and delivered at the agreed time. Following through with what I say I’m going to do maintains rapport, and rapport as we’ve discussed nourishes creativity. Showing up for appointments on time—in-person or on the phone—is guaranteed. Procrastination is not in my vocabulary.